Stop sugar cravings in about five seconds. It starts with a smile.
A short audio course that shows you why cravings hit so hard, and gives you a five-second tool you can use anywhere. At your desk, after dinner or at the pantry door. No diet. No willpower marathon.
Cravings have a way of showing up on schedule.
- 3 pmThe slump that sends you to the vending machine.
- 7 pmThe dessert you didn't plan to have.
- 10 pmThe pantry trip that seems to happen on its own.
You're not weak. Right now there's about one teaspoon of sugar in your whole bloodstream. One can of soda has about ten. Your body and brain react to that in very strong ways.
A craving isn't a character flaw. It's biology. And you can work with biology.
About 5 seconds
✓Craving caughtMeet SAY YES!
It takes about five seconds. You can do it out loud or in total silence. Nobody around you will know.
You'll learn why each step works, practice it with me in real time, then make it automatic. And you won't give up sugar. Birthday cake is still allowed. You'll just be the one who decides.
Three short lessons and a tool for your phone
Stop a craving in about five seconds 8.5 min
What happens in your body when a craving hits, and the full method with guided practice.
Make it yours 6.5 min
A slower practice, your own version of YES!, and a simple plan for your craving moments.
Make it stick 7.5 min
How long habits really take (it's not 21 days), what to do when it doesn't work, and three easy ways to have fewer cravings.
SAY YES! phone page
Tap STOP and it guides you through the method in about 10 seconds.
Free Kindle book
The full book, as a thank-you (US Amazon accounts).
Written versions
Listen, read or both.
Yours to keep
Download the audio and lessons, plus at least 12 months online.
✓30-day refund, no questions asked
When will I notice a difference?
Everyone is different, and this is a tool, not a miracle. Here's what to expect if you use it.
- Today
Learn it under 9 minutes
Try the method in Lesson 1. Most people feel a small lift the first time they smile and say "Yes!" on purpose.
- Wk 1
Start noticing
You'll catch some cravings in the moment, and some only afterwards. Both count. Noticing is the first win.
- Wk 2+
It gets quicker
The steps blend into one quick move. New habits took about 66 days on average to feel automatic, and missing a day barely mattered.
- Later
Quiet wins
Fewer afternoon crashes. An evening when sugar never crossed your mind. Forgetting about dessert.
Built on research, explained in plain English
countries
Nearly 4,000 people. Smiling on purpose made them feel a little happier.
studies
People with a simple if-then plan followed through more often than people who just meant to.
days
The average time for a new habit to feel automatic. One missed day barely mattered.
hunger hormone
After two short nights of sleep, with bigger cravings for sweets.
SAY YES! is built on findings like these and on my own experience. It hasn't been tested in its own clinical trial, which is why I ask every student for feedback.
A different way to handle cravings
Quit sugar or detox
- Dessert?
- No
- Time per craving
- Constant
- In public
- Hard
- Cost
- Varies
Pure willpower
- Dessert?
- With guilt
- Time per craving
- Minutes of arguing
- In public
- Exhausting
- Cost
- Free, until it isn't
Tracking apps
- Dessert?
- If you log it
- Time per craving
- Log every snack
- In public
- No
- Cost
- Often monthly
SAY YES! This course
- Dessert?
- Yes
- Time per craving
- About 5 seconds
- In public
- Yes, silently
- Cost
- $20 once
Who it's for
It's for you if you:
- ✓Eat pretty well, but sugar keeps sneaking in
- ✓Want a tool you can use anywhere, without anyone noticing
- ✓Want to enjoy sweets on your terms, without guilt
It's not for you if you:
- ×Want a strict meal plan or a sugar detox
- ×Are dealing with an eating disorder. Please talk to a specialist or the National Alliance for Eating Disorders.
Managing diabetes or taking blood-sugar medication? This is a habit tool, not medical advice. Talk to your doctor about any changes.
Hi, I'm James
I've spent 30 years in marketing and behavioral science, studying why people do what they do. Then I turned that on my own habits, starting with the chocolate bar on a high shelf in my kitchen.
It's still there. It just doesn't run my evenings anymore.
I wrote Stop Emotional Eating and Stop Sugar Cravings Anytime. I'm not a doctor or a nutritionist. So everything in this course is sourced, and I'm honest about what the research does and doesn't show.
"This is not a diet book. No rigid schedules or rules. Just three simple steps to help you understand your cravings a bit more."
"This book helps you distinguish between habit, hunger, or just life."
"A refreshingly practical, research-driven guide."
These reviewers received a free copy of the book. These are reviews of the book, not the course.
- ✓3 audio lessons, about 22 minutes in total
- ✓Written versions of every lesson
- ✓The SAY YES! phone page
- ✓A free Kindle copy of Stop Sugar Cravings Anytime (US)
- ✓Downloads to keep, plus at least 12 months online
TRY IT
The "try it" guarantee
Use the course for 30 days. If it's not for you, email info@eastbournpress.com and you'll get every penny back. No questions, no hoops.
Good questions, quick answers
How long does it take?+
About 22.5 minutes in total. Do it in one sitting, or one lesson a day.
How soon do I get it?+
Right away. You'll get a login email within minutes, and all three lessons are open.
How long do I have it?+
You can download the audio and written lessons to keep for good. Online access lasts at least 12 months.
I read Stop Emotional Eating. Is this different?+
Yes. It's made for sugar, and it's guided: the science of sugar cravings, real-time practice, a plan for your moments, and how to make it stick.
Is it a diet?+
No. No meal plan. Nothing to give up.
Can I still eat dessert?+
Yes. That's the point. You decide when.
Does it work on my phone?+
Yes. Lessons play on any phone, tablet or computer. The SAY YES! page is built for your phone.
I live outside the US. Do I get the book?+
The free Kindle gift works with US Amazon accounts only. You still get the full course, and the book is on Amazon in most countries.
What if it doesn't work for me?+
Email info@eastbournpress.com within 30 days for a full refund. No questions asked.
Three steps. A few seconds. Any moment.
You could be using it before your next craving.